play network (build/Hello Kitty fish) joint from Lenovo Group, green sources of the latest intelligence said, the first domestic household game host eBox listing scheduled for early May. Let's take a simple analysis of its market prospects in how to:
core technologies: no handles, cameras induction somatosensory operation
comment: XB360 Kinect just launched at the end of last year with Microsoft technologies are similar to but somatosensory precision will certainly have gaps.
software lineup: built-in 30 games, quality unknown
comment: has only one came to the game of the flying animals, through Unity 3.1 engine development of the game, this is a mainstream Web game development technology. Do not know the joint green moving the first of more than 30 games, will be this kind of work.
marketing pricing: about $ 3,000
comment: this price level is surprising, higher than the three main existing prices are also a lot. Allegedly also adopted similar set-top box sales strategy of promotion, this usually means that will be sent you many flashy additional gifts and paid services.
main populations: family friends fun
comment: a similar position and Nintendo's family game ideas , With broad market potential. Also special Chinese consumers “ cherishing ” spending habits.
influence industry: General disadvantages
comment: If the eBox was really successful, will undoubtedly promote the development of domestic industry; even if eBox failed, will speed up the Microsoft entry into China, and further relaxation of restrictions on Nintendo product approval play a positive role in —— WTO's decision wasn't fooling.
